12 or 37?

Which number is better, 12 or 37?

Considerations:

• 37 is a prime number. Prime numbers are cool.
• The digits in 37 sum to 10.
• 12 is an even number, divisible by 1, 2, 3, 4, 6, and 12.
• 12 is sandwiched between prime number 11 and 13.
• The digits in 12 sum to 3.
• 37 is a bigger number.
• Sometimes the bigger number is too big--case in point: The Price is Right--can't go over.
• But sometimes the bigger number is better--case in point: winning the lottery--most people would rather have 37X than 12X.
  
• 12 has a commonly used word that refers to it--'dozen'